I’m a product designer specializing in growth design for startups, B2B, and B2C companies
I combine user experience and business goals, and use data-driven experimentation to optimize products and workflows.
Securing Success of an Open Beta with Mixed Methods User Research
Photo by Glenn Carstens-Peters on Unsplash This is an article format of the talk I gave for UXDX Community in 2023. See the full session with other speakers here. In the product development lifecycle, startups and small businesses often find themselves in a position where they need to run an open beta of their product. This involves releasing a beta version of a product and letting real world users test it out. ...
Evaluating Products Using Universal Design Principles
Photo by Daniel Ali on Unsplash As a UX Designer by trade, I am concerned with usability and accessibility of the products I work on. That is a given. This concern doesn’t end with my working hours, rather, it infiltrates every waking hour. I joke with colleagues that none of us can simply enjoy products or experiences like we did before we entered the design industry. It is a lighthearted joke, because we understand that a slight annoyance for one person can be an insurmountable wall for someone else. ...
Enhancing the user experience with illustration
Illustration used during account setup process for a proof of concept mobile app. By Jaclyn Touchstone. One of the easiest ways to add joy or delight to a product is to add visual interest in the form of images or illustrations. There are several considerations to take in mind before adding a suite of images to a product. Basic human understanding How and why does an image carry meaning? Does a person’s understanding of what an image means change over time? These are questions that psychologists have explored for over a century. ...
About me
I've had a varied career in the fields of art, design, and technology, including experience as a front end web developer, UX Designer, web designer, and photographer.
Industries I've worked with include cybersecurity, financial technology, non-profit, fitness & health, and film & media production.
My experience as a freelance jack-of-all-trades has given me the ability to quickly get to the bottom of a problem through research and rapidly iterate on design solutions that meet business goals.
Case studies
Product Design & Prototyping
Expanding a SaaS product's ecosystem by offering developer tools
Growing revenue with an existing customer base by designing a purpose-built tool for managing DevOps and infrastructure secrets.
Product Design & Prototyping
Improving the business trial signup experience
Increasing potential recurring revenue for a SaaS product by improving the signup experience.
Research & UX Design
Reducing level of effort to find transactions in online banking activity
Design problem: how might we improve the experience of finding and approving transactions in business online banking?
Interaction Design
Optimizing the locations feature of a mobile banking app
Updating an existing feature to utilize mobile first standards while making considerations for accessibility.
Research & UX Design
Showing Return On Investment for Users of an Airline Rewards Savings Account
Design problem: motivate end-users to continue to engage with their online savings account by visualizing rewards earned.
Full case studies
Learn more about my design process and career highlights
Let's build for growth
Looking to create seamless, user-centered experiences that drive real impact? As a growth-focused product designer, I specialize in designing with strategy, experimentation, and scalability in mind. Whether you need help refining your product, improving retention, or testing new ideas, let's connect and make it happen.